Richard Florida to Speak about "The Creative Class" January 23

For Immediate Release

January 13, 2004

Richard Florida, author of the best-selling book The Rise of the Creative Class, will speak at the Sterling and Francine Clark Art Institute on Friday, January 23, at 8 p.m. His talk, the keynote address of that weekend's "Berkshire Conference," is free and open to the public.  Seating is limited. To reserve a spot call 413-458-2303, extension 324.

Florida's book The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community, and Everyday Life explores the growing role of creativity in our economy. Florida introduces provocative new ways to think about why we live as we do today, and where we might be headed, always addressing the role of culture and cultural organizations in urban life today. Florida is the Heinz Professor of Economic Development at Carnegie Mellon University, and he is currently a visiting scholar at the Brookings Institution in Washington, D.C. He is also a trustee of the Andy Warhol Museum. Called a "national cultural guru," by the Boston Globe, Florida has become a leader in the international debate about the causes and consequences of economic growth.

The Berkshire Conference is an invitation-only leadership forum bringing leaders and supporters of visual arts organizations from around the country to address important issues facing the arts today. The weekend is co-sponsored by the Sterling and Francine Clark Art Institute, MASS MoCA, and the Williams College Museum of Art, and has been made possible through the generous support of investment banker and New York and Williamstown resident Herbert Allen. Panelists and invited guests include some of the country's most important policymakers, social scientists, business leaders, museum directors, and artists. The public is invited to Florida's keynote address. Because of limited seating, the remaining sessions are open only to conference participants.

The Sterling and Francine Clark Art Institute is located at 225 South Street in Williamstown, Massachusetts.  For more information call 413-458-2303 or visit

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